Leatrice Eiseman is a color specialist who has been called “the international color guru.” Her color expertise is recognized internationally, especially as a prime consultant to Pantone, the leaders in color communication and specification. She has helped many companies to make the best and most educated choice of color for product development, brand imaging, interior/exterior design, fashion and cosmetics, or any other application where color choice is invaluable to the success of the product or environment. Lee is also involved in color and trend forecasting across multiple industries. She heads the Eiseman Center for Color Information and Training and is also executive director of the Pantone Color Institute. Lee has been widely quoted in many publications and recognized by Fortune Magazine and the Wall St. Journal as one of the most influential people in the world of color. She is the author of ten books on color. She is also a sought-after speaker for trade shows, schools, in-house business presentations, and webinars on color trends, the psychology of color and its usage as well as consumer color preferences and also offers classes on those subjects.